Category Archives for Decision Making

Force Field Analysis

Force Field Analysis is an easy-to-use tool that can help improve the quality of your decision-making. If you’re leading change, it’s a great tool to minimize the resistance to change that your team experiences. Force Field Analysis was developed by Kurt Lewin (1890 – 1947), a German-American psychologist in the 1940s. Lewin originally applied the […]

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The Kano Model

The Kano model is a Six Sigma tool that can help put your customers front and center of your product development. Imagine this scenario: You are the product manager for a software tool and you’re trying to determine what features to build in the next quarter.  You have a huge list of features you want […]

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The OODA Loop

The OODA loop, also known as Boyd’s Cycle, is a decision-making tool, originally developed to help fighter pilots win during air combat even though they may possess incomplete data.  Behind the OODA loop is the philosophy that reacting more quickly to changing circumstances than your competition puts you at a competitive advantage, and thus you […]

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The DMAIC Model

The DMAIC model is a problem-solving method used to identify flaws and improve inefficiencies in business processes.   One challenge of day-to-day business is resolving problems. Imagine you run a small business that sells products online, and a quarterly review reveals a significant drop in orders.   In a situation like this, you might look at customer […]

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