Category Archives for Decision Making

Elaboration Likelihood Model

The elaboration likelihood model (ELM) is a theory of persuasion or attitude change that proposes that people can be persuaded in one of two ways. What does elaboration mean in the context of the model? You can think of elaboration as referring to how much conscious thought you put into making a decision. If you […]

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Pareto Analysis (The 80/20 Rule)

Pareto analysis is a problem solving and decision-making tool that can help you choose the appropriate course of action when many options are available, and there aren’t enough resources to pursue all options. Imagine you are the Leader of a small startup. You have to make important decisions about how to invest your time and […]

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The Action Priority Matrix

The Action Priority Matrix is a tool that enables you to make the most of your time by helping you choose the right tasks and opportunities to pursue. The world is full of opportunities. Unfortunately, there is never enough time to pursue all of these opportunities. Because of this, you need to choose your opportunities […]

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RAPID Decision Making Model

The RAPID Decision Making Model is a framework that can help organizations make better decisions. Making high-quality decisions is critical to organizational success. Every success an organization achieves. Every failure. Every missed opportunity. They can all be traced back to a decision or series of decisions made by the organization. When an organization’s decision-making process […]

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