How To Create A StoryBrand

StoryBrand is a framework to help your business communicate clearly with potential customers, created by Donald Miller, an author, public […]

9 minutes

DRIP Model of Communication

The DRIP model an acronym standing for differentiate, reassure, inform, and persuade. It is also a marketing communications model. The […]

7 minutes

The AIDA Model

The AIDA model is a marketing communications model showing you the cognitive steps prospects take before purchasing your product. It […]

7 minutes

3Cs of Marketing

The 3Cs of Marketing model is a strategic framework to help you win in the marketplace by better satisfying your […]

8 minutes

The 4Ps of Marketing

The 4Ps of Marketing, also known as the marketing mix, is a tool that can help you offer the right […]

12 minutes

5

STP Marketing Model

STP Marketing Model (Segmenting, Targeting, Positioning) is a framework that simplifies the process of market segmentation.  Your marketing will be […]

7 minutes

4

Three Product Levels (Kotler)

The Three Product Levels model by Philip Kotler provides a way to understand the different levels of need a customer […]

5 minutes

5

Gap Model of Service Quality

The Gap Model of Service Quality (aka the Customer Service Gap Model or the 5 Gap Model) is a framework […]

7 minutes

3.3

Services Marketing Triangle

The Services Marketing Triangle (or Services Triangle) shows the key actors involved in marketing a service business. It also shows […]

5 minutes

3.5

Services Marketing Mix: The 7 P’s of Marketing

The Services Marketing Mix consists of a set of tactics that a company can use to promote and encourage potential […]

9 minutes

4.3

Difference between Sales and Marketing

What’s the difference between sales and marketing? Isn’t it the case that if you’re marketing to someone your selling? If […]

4 minutes

Five Product Levels (Kotler)

The Five Product Levels model provides a way to show the different levels of need customers have for a product. […]

5 minutes

4.2

The Marketing Funnel Explained

The purpose of a marketing funnel (sometimes called a purchasing funnel) is to illustrate the hypothetical journey a customer takes […]

11 minutes

Jobs-to-be-Done Theory

When concepting and planning new products companies often begin by first examining their target customers. This is a good thing. […]

3 minutes

Customer Lifetime Value Example

We’ve defined customer lifetime value before, but this time we’re going to look at a very simple example that everyone […]

3 minutes

The Marketing Wheel

Does the following scenario sound familiar? You have a great product but nobody wants to buy it. This is a […]

3 minutes

The Market Driven Organization

How can your organization become more of a market driven organization? In order to be market driven, companies must do […]

3 minutes

Types of Online Advertising

I’ve recently been investigating mobile advertising and have been amazed to discover so many different advertising options available to online […]

3 minutes

Pricing Mechanisms

In a previous article we looked at the different revenue streams available to a company: assets sale, usage fee, subscription […]

4 minutes

Types of Revenue Streams

At the absolute core of every business are revenue streams. Revenue is obviously the cash a company earns from its […]

4 minutes

Understanding Customer Lifetime Value (LTV)

The amount of money an average customer pays you over their complete lifetime with your company is known as the […]

3 minutes

The Viral Growth Curve

Companies that rely on viral growth depend on their customers to do their marketing for them. Because of this these […]

3 minutes

Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is […]

4 minutes

Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to […]

4 minutes

The Value Curve

A Value Curve is a diagram which can be used to show instantly where value is created within an organization’s […]

4 minutes

Value Proposition Examples

In a previous article we gave the value proposition definition as the benefit a customer will receive if they buy […]

4 minutes

Value Proposition Definition

A value proposition can be defined simply as the benefit a customer receives if they buy your product. The definition […]

4 minutes

The Product Life Cycle

The Product Life Cycle is a conceptual marketing concept. It shows the stages a product goes through from when it […]

9 minutes