Category Archives for Marketing

DRIP Model of Communication

The DRIP model an acronym standing for differentiate, reassure, inform, and persuade. It is also a marketing communications model. The model was first described by Chris Fill in the third edition (2002) of his book Marketing Communications: Brand, Experiences, and Participation. Why Use The DRIP Model There are several reasons you might choose to use […]

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The AIDA Model

The AIDA model is a marketing communications model showing you the cognitive steps prospects take before purchasing your product. It is one of the oldest marketing models in existence, having been created in 1898 by Elias St. Elmo Lewis, an American advertising advocate who wrote prolifically about how advertising could be used to educate the […]

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3Cs of Marketing

The 3Cs of Marketing model is a strategic framework to help you win in the marketplace by better satisfying your customer’s needs than your competitors. To build a successful business with loyal customers, you must focus on satisfying your customers’ needs. However, you need to do it without forgetting your competitors or your company’s purpose. […]

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The 4Ps of Marketing

The 4Ps of Marketing, also known as the marketing mix, is a tool that can help you offer the right product in the right place, at the right time, and at the right price. Imagine you run a one-person startup and are in the process of creating a new product. You feel that all you […]

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