Category Archives for Marketing

3Cs of Marketing

The 3Cs of Marketing model is a strategic framework to help you win in the marketplace by better satisfying your customer’s needs than your competitors. To build a successful business with loyal customers, you must focus on satisfying your customers’ needs. However, you need to do it without forgetting your competitors or your company’s purpose. […]

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The 4Ps of Marketing

The 4Ps of Marketing, also known as the marketing mix, is a tool that can help you offer the right product in the right place, at the right time, and at the right price. Imagine you run a one-person startup and are in the process of creating a new product. You feel that all you […]

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STP Marketing Model

STP Marketing Model (Segmenting, Targeting, Positioning) is a framework that simplifies the process of market segmentation.  Your marketing will be much more successful if you segment your market into groups, target the right groups, and position your products and services towards those groups. There isn’t a product in existence that should target everyone as its […]

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Three Product Levels (Kotler)

The Three Product Levels model by Philip Kotler provides a way to understand the different levels of need a customer has for a product. The Three Product Levels model is actually a simplified version of the Five Product Levels model also by Philip Kotler. It is worth noting that, according to Kotler, the definition of […]

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