Category Archives for Strategy

Business Model Canvas Explained with Examples

In this article, we’ll examine the nine steps needed to create your first business model using the Business Model Canvas. We’ll also look at the business models of Google, Uber, and Gillette to bring the theory to life and integrate all nine steps. Before we jump in and look at the Business Model Canvas, let’s […]

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The Hedgehog Concept

The Hedgehog Concept was first introduced in the book Good to Great, by Jim Collins. In this article, we’ll explain the concept and show how you can apply it to your organization. Given the choice between being a fox or a hedgehog which one would you choose? Most people and companies would probably choose to […]

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PEST Analysis

PEST Analysis is a tool that helps you to understand the macro-environment in which an organization functions. Suppose a company is considering two options: Should it develop a new product? Or should it expand into a new country? How would a company decide which opportunity is the right one to follow? Where would you start […]

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Mintzberg’s 5 Ps of Strategy

Mintzberg’s 5 Ps of Strategy is a model to which can help you develop your strategy by examining it from five different perspectives. Most people and companies take a very simplistic approach to strategy development. Perhaps they brainstorm their way through a SWOT analysis and then from this try to plot their way to world […]

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