Category Archives for Strategy

Business Level Strategy Explained

A Business-Level Strategy can help your organization achieve a competitive advantage in the marketplace. They provide a way to provide value to customers by exploiting your organization’s core competencies. This sounds complex but isn’t. When you shop for clothes which do you prefer? Budget clothes that do the job? Mid-range clothes that perhaps have a […]

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TOWS Matrix Analysis

The TOWS Matrix is a strategic analysis tool which can help you generate, compare, and then select one or more strategies to pursue. Every day the world is changing. New competitors enter the marketplace, governments change their regulations, and new technologies disrupt established markets. To remain competitive, organizations need to be proactive in updating their […]

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McKinsey 7S Framework

McKinsey 7S Framework is a strategic planning tool designed to help an organization understand if is it set-up in a way that allows it to achieve its objectives. Before the advent of the 7S Model, when managers thought about organizational design, they tended to focus on structure and strategy. They thought about who is responsible […]

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Business Model Canvas Explained with Examples

In this article, we’ll examine the nine steps needed to create your first business model using the Business Model Canvas. We’ll also look at the business models of Google, Uber, and Gillette to bring the theory to life and integrate all nine steps. Before we jump in and look at the Business Model Canvas, let’s […]

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