Category Archives for Strategy

Diffusion of Innovation Theory

The diffusion of innovation theory, created by Everett Rogers in 1962, is a model that explains how, why, and at what rate new ideas and technology spread. The theory states that new innovative products spread into a marketplace via a wave of acceptance from one group of people to another. Why is the diffusion of […]

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VRIO Framework

VRIO framework is a strategic analysis framework that can help you uncover resources and capabilities within your organization that can give you a sustainable competitive advantage. Many business leaders and organizations believe that the purpose of strategy development is to help them to compete to be the best. It isn’t. It’s about finding ways to […]

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SOAR Analysis

SOAR analysis is a strategic planning tool that can be used to help your organization create and execute its strategy. SOAR analysis works by focusing on your strengths and how they can be leveraged to take advantage of the opportunities facing your organization.  The tool isn’t something you would use on your own; instead, you […]

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Business Level Strategy Explained

A Business-Level Strategy can help your organization achieve a competitive advantage in the marketplace. They provide a way to provide value to customers by exploiting your organization’s core competencies. This sounds complex but isn’t. When you shop for clothes which do you prefer? Budget clothes that do the job? Mid-range clothes that perhaps have a […]

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