Category Archives for Strategy

Porter’s Value Chain

Porter’s Value Chain is a strategic tool that helps you map out the internal activities you perform that add value for your customers. When a chef cooks a meal, they can sell that meal for more than the cost of the raw ingredients. Why? Because by cooking the meal, the chef created something more valuable […]

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Diffusion of Innovation Theory

The diffusion of innovation theory, created by Everett Rogers in 1962, is a model that explains how, why, and at what rate new ideas and technology spread. The theory states that new innovative products spread into a marketplace via a wave of acceptance from one group of people to another. Why is the diffusion of […]

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VRIO Framework

VRIO framework is a strategic analysis framework that can help you uncover resources and capabilities within your organization that can give you a sustainable competitive advantage. Many business leaders and organizations believe that the purpose of strategy development is to help them to compete to be the best. It isn’t. It’s about finding ways to […]

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SOAR Analysis

SOAR analysis is a strategic planning tool that can be used to help your organization create and execute its strategy. SOAR analysis works by focusing on your strengths and how they can be leveraged to take advantage of the opportunities facing your organization.  The tool isn’t something you would use on your own; instead, you […]

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