Category Archives for Marketing

The Viral Growth Curve

Companies that rely on viral growth depend on their customers to do their marketing for them. Because of this these companies don’t need large advertising budgets. For example, when was the last time you saw a Facebook advert? Probably never. This article will examine the key factors for success (the viral coefficient) in building a […]

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Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is to locate and win new clients, enlarge the relationship with existing customers, and reduce sales and marketing spend. As part of CRM, Curry’s Pyramid is a tool which focuses on managing your existing customers. It […]

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar to you as a consumer you may not be aware of the specific marketing term […]

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The Value Curve

A Value Curve is a diagram which can be used to show instantly where value is created within an organization’s products and services. The Value Curve shows graphically the way the company or the industry configures its consumer offering. It is thus a powerful tool to create new market spaces (blue ocean strategy). The Value […]

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