Category Archives for Marketing

Customer Marketing and Relationship Management: Curry’s Pyramid

Customer Relationship Management (CRM) is used within most organizations to manage existing customers and new sales prospects. Its goal is to locate and win new clients, enlarge the relationship with existing customers, and reduce sales and marketing spend. As part of CRM, Curry’s Pyramid is a tool which focuses on managing your existing customers. It […]

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar to you as a consumer you may not be aware of the specific marketing term […]

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The Value Curve

A Value Curve is a diagram which can be used to show instantly where value is created within an organization’s products and services. The Value Curve shows graphically the way the company or the industry configures its consumer offering. It is thus a powerful tool to create new market spaces (blue ocean strategy). The Value […]

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Value Proposition Examples

In a previous article we gave the value proposition definition as the benefit a customer will receive if they buy your product. In that article we then went on to describe how all specific value propositions derive from just 4 root types of value proposition: Our product is unique We have the lowest prices We […]

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