Category Archives for Marketing

Pricing Mechanisms

In a previous article we looked at the different revenue streams available to a company: assets sale, usage fee, subscription fee, lending, licensing, brokerage fees, and advertising. To help achieve maximum revenues different pricing mechanisms can be applied to each of these revenue streams. A pricing mechanism is a complex way of describing how buyers […]

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Types of Revenue Streams

At the absolute core of every business are revenue streams. Revenue is obviously the cash a company earns from its customers, but you can also think of revenue (and revenue streams) as the parts of value generated by a business for which customers are willing to pay. In a very broad sense there are just […]

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Understanding Customer Lifetime Value (LTV)

The amount of money an average customer pays you over their complete lifetime with your company is known as the customer lifetime value, or LTV. But why is this figure important? Whilst some businesses use a viral loop to grow their customer base, the marketing departments of most businesses use advertising to encourage new users […]

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The Viral Growth Curve

Companies that rely on viral growth depend on their customers to do their marketing for them. Because of this these companies don’t need large advertising budgets. For example, when was the last time you saw a Facebook advert? Probably never. This article will examine the key factors for success (the viral coefficient) in building a […]

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