Category Archives for Marketing

Types of Online Advertising

I’ve recently been investigating mobile advertising and have been amazed to discover so many different advertising options available to online advertisers. Here are just some of the different types I’ve encountered… Banner Ads These are squares or rectangles containing adverts on a website. They can earn a publisher money either on a pay-per-click (PPC) or […]

Continue reading...

Pricing Mechanisms

In a previous article we looked at the different revenue streams available to a company: assets sale, usage fee, subscription fee, lending, licensing, brokerage fees, and advertising. To help achieve maximum revenues different pricing mechanisms can be applied to each of these revenue streams. A pricing mechanism is a complex way of describing how buyers […]

Continue reading...

Types of Revenue Streams

At the absolute core of every business are revenue streams. Revenue is obviously the cash a company earns from its customers, but you can also think of revenue (and revenue streams) as the parts of value generated by a business for which customers are willing to pay. In a very broad sense there are just […]

Continue reading...

Understanding Customer Lifetime Value (LTV)

The amount of money an average customer pays you over their complete lifetime with your company is known as the customer lifetime value, or LTV. But why is this figure important? Whilst some businesses use a viral loop to grow their customer base, the marketing departments of most businesses use advertising to encourage new users […]

Continue reading...