Category Archives for Marketing

Services Marketing Mix: The 7 P’s of Marketing

The Services Marketing Mix consists of a set of tactics that a company can use to promote and encourage potential customers to buy their service. The Services Marketing Mix is also known as the 7 P’s of Marketing. The Services Marketing Mix is unique to services. The model is an extension of Product Marketing Mix […]

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Difference between Sales and Marketing

What’s the difference between sales and marketing? Isn’t it the case that if you’re marketing to someone your selling? If so, does this make marketing the same as selling? Many small businesses bundle both disciplines together in a singular Sales & Marketing department. This can make it even harder to understand the difference between sales […]

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Five Product Levels (Kotler)

The Five Product Levels model provides a way to show the different levels of need customers have for a product. These needs range from core needs to psychological needs. At each product level, more customer value is added. History The Five Product Levels model was developed by Philip Kotler in the 1960s. Kotler’s book, Marketing […]

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The Marketing Funnel Explained

The purpose of a marketing funnel (sometimes called a purchasing funnel) is to illustrate the hypothetical journey a customer takes in going from someone who knows nothing about a company to a customer of that company. Basically, a marketing funnel is designed to turn leads into customers. The idea is that the marketer shows their […]

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