Category Archives for Marketing

Gap Model of Service Quality

The Gap Model of Service Quality (aka the Customer Service Gap Model or the 5 Gap Model) is a framework which can help us to understand customer satisfaction.   The model shows the five major satisfaction gaps that organizations must address when seeking to meet customer expectations. The model was first proposed by A. Parasuraman, Valarie […]

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Services Marketing Triangle

The Services Marketing Triangle (or Services Triangle) shows the key actors involved in marketing a service business. It also shows the key marketing activities that occur between those actors. Before we look at the model it is important to note that we are only concerned with the marketing of services. The model does not apply […]

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Services Marketing Mix: The 7 P’s of Marketing

The Services Marketing Mix consists of a set of tactics that a company can use to promote and encourage potential customers to buy their service. The Services Marketing Mix is also known as the 7 P’s of Marketing. The Services Marketing Mix is unique to services. The model is an extension of Product Marketing Mix […]

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Difference between Sales and Marketing

What’s the difference between sales and marketing? Isn’t it the case that if you’re marketing to someone your selling? If so, does this make marketing the same as selling? Many small businesses bundle both disciplines together in a singular Sales & Marketing department. This can make it even harder to understand the difference between sales […]

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