Value Proposition Examples

In a previous article we gave the value proposition definition as the benefit a customer will receive if they buy your product. In that article we then went on to describe how all specific value propositions derive from just 4 root types of value proposition: Our product is unique We have the lowest prices We […]

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Value Proposition Definition

A value proposition can be defined simply as the benefit a customer receives if they buy your product. The definition applies equally well to both B2B and B2C products and services. Once defined, the value proposition is normally an internal document and is not shown to customers. Instead the value proposition is used as a […]

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Reverse Innovation

Reverse Innovation simply means developing products for emerging markets initially before later distributing those same products in the developed world. When a product is eventually distributed in developed markets the product may look radically different, but it is still essentially the same product. The main driver for reverse innovation is the difference in personal income […]

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Hyperbolic Discounting and Program Management

Hyperbolic Discounting is a concept from the field of behavioral economics that relates to our preferences as humans and thus is worth understanding from the point of view of the people side of project management and program management. Hyperbolic discounting basically says that as humans we have a tendency to prefer a smaller reward now […]

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