Software Development Life Cycles

In this article we’re going to provide a very basic introduction to some of the more common Software Development Life Cycles (SDLC) in existence. A SDLC describes a process for making or altering software. Because there are many approaches to making software there are many different SDLCs. SDLC’s only exist because making software can be […]

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Behavioral Interviewing

When interviewing for a new hire we might typically break down our interview questions across the following broad categories: technical skills cultural fit behavioural traits Technical skills focus on whether the candidate has the knowledge, whilst the cultural fit category assess the amount of congruence between the individual’s and the organization’s values and mode of […]

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Porter’s Five Forces Example

Previously we described the theory behind Porter’s Five Forces model. Today we’re going to look at examples of the model action. To recap, the Proter’s Five Forces model assists us in evaluating a strategic position to determine if it is strong. It does this by looking at the position from all perspectives based on five […]

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Pricing Strategies

Price is the only part of the marketing mix which is related to generating revenue, all other parts relate to sunk costs. There are obviously many different ways in which products can be priced. Whilst these will probably be familiar to you as a consumer you may not be aware of the specific marketing term […]

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